It has been specifically designed to assist you if you are given the task of incorporating ecodesign into your packaging. Functional packaging is a necessity at product launch. Lets just consider the importance of product packaging or a good for the consumer. Aims and objectives flax increasing its value for society. To that end, different domains will be linked such as. Objectives of packaging packaging principles of marketing. May 09, 2016 pepsico segmentation, targeting and positioning. Dec 21, 2017 red bull is an unbeatable marketing powerhouse. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end consumer. To look at the different materials used for food packaging.
But such knowledge is imperative in designing the marketing program to enhance sale and market share. In terms of my blog i am still very much in the development stage and gradually investigating packaging options but sense the product will lends itself to something that is less slick than retro so have at least started on that broad track. Goal to reduce mortality and morbidity due to the use of tobacco. Plastics in food packaging introduction to food packaging chapter 1 introduction to food packaging rom the prehistoric times of hunting and gathering of food through farming and storing foodgrains upto todays impulse buying of food products stacked across supermarket shelves, man has come a long way with regard to ways of.
Dec 08, 2012 what is the relationship between attractive packaging and instore impulse purchase behaviour. The primary focus of your research project is usually expressed in terms of aims and objectives. In general, the food processing is carried out to achieve the following objectives. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. The importance of attractive packaging july 15, 2016. Impact of product packaging on consumers buying behavior. Jul 19, 2017 business objectives are targets that are used to measure the performance of organizations, teams and individuals for a period of time. Look at the goals of your product and determine if that is the message being communicated from store shelves. Most packaging functions, therefore, operate well at a tactical level. Aims and objectives packaging ppt video online download. The basic purpose of this it is to find out how such factors are behind the success of packaging. Jul 15, 2016 use packaging to create the consumers perception of the brand. Packaging and package labeling have several objectives.
The following are common types of business objective. Our foremost priority is to provide excellent food services to the students and staff of the university of winnipeg and the surrounding community by establishing a successful, dynamic social enterprise. As a biodegradable material for packaging, including food packaging. Complete guide to agricultural product processing and storage. In order to recognize whether something is a form of packaging, consider the different types of packaging. For example, parts of airplanes or expensive decorative glass objects need special solutions to be packed. Mission to promote individual, community and government responsibility to prevent and reduce tobacco use through multisectoral participation in tobacco control.
The different roles of product appearance in consumer choice article pdf available in journal of product innovation management 221. Physical protection from shock, vibration, compression, temperature, etc of the. Pdf the purpose of this study is to contribute to the existing research in the field of. It aims to provide a quick reference guide for you to refer to and gain an understanding of. Details of the aims of flax increasing its value in society. Packaging is the process of enclosing, or containing the product in bottles, plastic bags, wrappers, lubes, paper cartoons and boxes etc. Mar 31, 2014 agree entirely that packaging is very important both functionally and in terms of image. What is the relationship between attractive packaging and instore impulse purchase behaviour. Role of packaging on consumer buying behaviorpatan district north gujarat s. Barrier protection protecting as a barrier from oxygen, water vapor, dust, etc containment or agglomeration small objects are generally grouped together in one package for transport and. Nov 28, 2016 attractive package draws customers attention. Informing potential customers about the brand and its products is the first step towards attaining business goals. Objectives can include endgoals such as revenue and steps towards goals such as efficiency. The perception created of a brand from packaging can set products apart from the competition and defines products.
Most products have some form of packaging, even if its just a price tag. Aims and objectives flax increasing its value for society arts. Roleofpackaging on consumerbuyingbehaviorpatan district. Packaging can increase the sales of products but it can act vice versa as well. The aim of this article is to identify the role of packaging in the process of purchasing food.
This paper has defined four factors for targeting an attractive market, i. Packaging companies offer different types of systems that can be divided into two categories. Adiaha directorate of continuing education, federal capital territory college of education, zubaabuja, nigeria department of agronomy crop and soil science, faculty of agriculture and forestry, cross river university of technology, calabar, nigeria. An overview of branding and packaging of a company product a case study of british doi. But packaging for consumer goods has a broader aim. Packaging functions within organizations are filled with highly capable people, and projects are often executed very effectively. The basic objective of packaging for industrial goods such as components and. Pdf impact of product packaging on consumers buying. Packaging and package labelling have several objectives as identified by louw and.
The vision of the company is to provide a wholesome packaging solution and provide all round technical assistance to the clients regarding there packaging needs. Pepsico segmentation, targeting and positioning research. Today, in line with the basic aim of packaging, which. Since the objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature,etc. Basically, advertising is a very artistic way of communicating with the customers. When it comes to their marketing strategy, the brand takes everything it does to the extreme however, their marketing efforts always put the audience first. Packaging is the science, art and technology of enclosing or protecting products for distribution. The main aim of this research is to examine the relationship between consumer buying behaviour during the presence of attractive packaging in an impulse purchasing situation. Packaging project packaging is always used for a reason and there are 3 main reasons, we call these the 3ps. Advertisements are used to increase brand awareness and brand exposure in the target market. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc. The main aim of this project is to increase the production value of flax through exploring its potential use. Packaging may also be defined as the collection of different components e. The companies use product packaging to drive more customers as the packaged products are considered safe to use by the consumers.
The special solutions are used for valuable products that do not have a regular, simple shape. Objectives of product packaging and labeling advantages of. To support the european port industry with meaningful. What is the impact of attractive packaging on impulse. An overview of branding and packaging of a company product a. In this lesson, youll learn about the function of packaging, including how packaging is used in marketing. Objectives of product packaging and labeling advantages. Many students find it difficult to understand the difference between aims and objectives. P cardboard cartons boxes blister packaging plastic and card. Packaging is very important element in marketing mix. An informed consumer acquires knowledge on food from different available.
Pdf the different roles of product appearance in consumer. If you continue browsing the site, you agree to the use of cookies on this website. This doll could be the perfect little playmate, but if she is not packaged attractively then. The main characteristics one should have to get on their objectives are great communication skills and very good convincing. Packaging as integral part of the product, which contains and protects the product during its life cycle, as well as all elements intended for its use, consumption or joint storage. Complete guide to agricultural product processing and storage m. The aim of this project is to create a selftraining program that can serve as a basis for future employees and employers starting and. The importance of attractive packaging parekhplast india.
Examples of environmental and recycling symbols include the recycling symbol, the. But if packaging is not done with planning or care then it can sabotage all the effort. In biomedical applications such as a biomedical material in wound care as a foodstuff. It stimulates their interest towards the product and makes them realize the want of product.
Sep 12, 2014 packaging also refers to the process of design, evaluation, and production of packages. As your product gets traction and you want to compete and gain market share, it might be necessary to make it attractive to give it a premium feel and increase brand value. Chapter 2 the organisation of the product development. Abstract the aim of this article is to get the a study to point towards role of packaging on consumer buying behavior. Apr 20, 2011 a project report on role of packaging on consumer buying behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Inland ports will also be covered in the project as portopia aims to create an integrated and. Barrier protection protecting as a barrier from oxygen, water vapor, dust, etc. The four factors for targeting an attractive market. Features of good packaging packaging principles of. Challenges of strategic marketing of tourist destination under the crisis conditions 27 classified into several categories which represent their principle attractiveness. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Physical protection from shock, vibration, compression, temperature, etc of the objects enclosed in the package. May 31, 2016 product packaging prepares the product for transporting, warehousing, selling, and using.
A good way to remember this is to think of the advert for penguin biscuits ppp pick up a penguin. A project report on role of packaging on consumer buying behavior. The salient features of food processing which has some relevance to bioprocess engineering and technology are given here. Is attractive packaging really a necessity or an eyewash. The importance of packaging your products attractively you could make a doll that walks, talks and plays. The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers.
Offering wholesome, fairly priced, ethnically diverse food options. It is important to specify that pepsico portfolio comprises 22 brands including pepsicola, lays, mountain dew, gatorade, tropicana and others, and the table 2 above specifies pepsico target customer segment in general by focusing on the common characteristics of positioning of brands within pepsico portfolio. However, for longterm success, operating well at a tactical level is not enough. The modern manageradministrator has reason to feel that he or she is in a situation similar to that of the supermarket shopper. With pharmaceuticals, food, medical, and chemical products, some types of information are required by government legislation. As additional materials such as aluminum and several types of plastic were. It aims to identify the positive effects of such factors in determining the. Packaging as a source of information about food products.
However, in the academic context there is a clear distinction between these terms. Flax fibre is an attractive material for a number of reasons. The project team will develop the aims, objectives and the constraints for the project. The importance of packaging promotional products blog.